creative strategist
based in brooklyn ny
and online
about
project index
👀️
AltFund Management
Objective
introduce AltFund Management to small capital investors seeking to add cryptocurrency investments to their portfolio
Problem
high market volatility and knowledge barriers limit access for small capital investors
Insight
cryptocurrency is an asset class in flux due to a rapidly evolving market, but blockchain technology is fundamentally transparent and secure
Strategy
align AltFund Management’s identity and messaging with the foundational value propositions of the blockchain
Idea
reintroduce AltFund Management as transparent, risk-managed fund-of-funds removing financial and knowledge barriers to cryptocurrency investment
Results
Brand DNA inclusive of market positioning, mission, visual identity, and a logo redesign
