radames roldan
creative strategist
based in brooklyn ny
and online

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👀️

Cabin Cannabis


Objective

deliver a cohesive brand and visual system for Toronto-based dispensary inspired by an outdoor lifestyle


Problem

bridging an identity to the outdoors in a wholly authentic way while preserving brand accessibility in an urban market



Insight

the rise of cannabis and its benefits in the cultural conversation aligns and intersects with the rise of wellness culture


Strategy

in the same way that nature is for everybody, Cabin Cannabis removes barriers to recreational cannabis, emphasizing inclusivity and wellness


Idea

position brand messaging and retail experience as a pathway to engage with self, community, and nature in a healthful way

 
Results

a synergistic brand framework for a vitalizing urban getaway, comprising mission, values, brand voice and tone with comprehensive visual identity and guidelines for application across all digital channels and physical touchpoints