Cabin Cannabis
Objective
deliver a cohesive brand and visual system for Toronto-based dispensary inspired by an outdoor lifestyle
Problem
bridging an identity to the outdoors in a wholly authentic way while preserving brand accessibility in an urban market
Insight
the rise of cannabis and its benefits in the cultural conversation aligns and intersects with the rise of wellness culture
Strategy
in the same way that nature is for everybody, Cabin Cannabis removes barriers to recreational cannabis, emphasizing inclusivity and wellness
Idea
position brand messaging and retail experience as a pathway to engage with self, community, and nature in a healthful way
Results