creative strategist
based in brooklyn ny
and online
about
project index
👀️
Other Side
Objective
conceptualize and produce campaign in support of artist’s first lead single Other Side
Problem
stagnant social media growth and streaming performance
Insight
today’s digital landscape extends beyond music for an artist—world-building is critical to convert followers to fans
Strategy
audit digital presence, expressly articulate artist niche, and produce campaign optimized for every active channel
Idea
scrub social and streaming profiles and relaunch with updated visual assets and positioning teasing new music
Results
in a four week sprint social reach increased 90%, follower count increased 8%, streaming profile gained approx. 800 new followers, and reached 12.5k new listeners; Other Side now has 300K+ streams
