creative strategist
based in brooklyn ny
and online
about
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Potluck Carry-In
Objective
contribute to vulnerable communities at the height of the COVID-19 pandemic while highlighting the heavily impacted restaurant industry
Problem
the earliest COVID-19 fundraisers focused on individual businesses rather than communities creating choice overload for potential donors
Insight
in lockdown social media users embraced signal boosting en masse to create awareness and inspire action
Strategy
a highly collaborative fundraising effort with a social first campaign which comprised infographics alongside playful content optimized for sharability.
Idea
Potluck Carry-In, a donation based digital cookbook featuring recipes from renowned NYC restaurants to be enjoyed at home with all proceeds supporting meal donations to underserved neighborhoods
Results
Over $5k received in donations delivering 1300+ meals, Potluck Carry-In cookbook received numerous notable placements and features, including Thrillist and the San Francisco Chronicle.
